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  • Red Bull in football: how the company built its empire and dominates several countries

  • Red Bull is an Austrian energy drink company that currently has teams in football, hockey, motorsport and many other sports. In this article, we will talk about how Red Bull created their football empire and dominates in several countries, and how their teams have achieved such success.

    Creation of the Red Bull football empire

    Red Bull first appeared on the football scene in 2005, when the company acquired the rights to the Austria Salzburg club. Since then, Red Bull has acquired and launched several football clubs in various countries, including Red Bull New York in the USA, Red Bull Brasilia in Brazil and Red Bull Leipzig in Germany.

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    A key moment in the creation of the Red Bull football empire was the acquisition of Red Bull Leipzig in 2009. The team was formed from former club Salzburg Leipzig and quickly began to dominate the German lower leagues. In 2016, Red Bull Leipzig won their first trophy, the German Cup. They have also achieved success in the UEFA Europa League and the UEFA Champions League.

    Red Bull's dominance in several countries

    In addition to Red Bull Leipzig, the company also has teams in Austria (" Red Bull Salzburg"), USA ("New York Red Bulls"), Brazil ("Red Bull Brasilia") and Japan ("Red Bull Tokyo"). These clubs are all owned by Red Bull and dominate their respective domestic leagues.

    For example, Red Bull Salzburg have won 14 Austrian championships since their acquisition by Red Bull in 2005. The New York Red Bulls won MLS trophies and dominated the league's Eastern Conference for several years. Red Bull Brasilia are also strong in Brazilian football.

    However, not everyone perceives Red Bull's dominance in football positively. Some critics believe that the creation of football clubs by an energy drink company is a violation of the traditions and spirit of football. There are also concerns that club ownership could lead to conflicts of interest.

    Despite this, Red Bull continue to develop and dominate the football world. The company has become an influential player on the global football scene and continues to demonstrate its success.

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